Our commitment

Blueberry, a responsible crop

Argentina is an example in terms of social accountability, where laws protect workers in an increasingly competitive world in which dignified work is not always appropriately valued and the only way to decide on a purchase is by prioritizing the cost variable. 

In 2015, the country committed to the Sustainable Development Goals (SDGs) set forth by the UN, which include decent work and the eradication of child labor. 

In addition to following these international guidelines and promoting production based on a triple bottom line method, at a local level, ABC is also part of the Enterprise Network against Child Labor and is ruled by the National Plan to Prevent and Eradicate Child Labor and Protect Adolescent Work.

The Argentine Blueberry Committee (ABC) promotes responsible crops where our commitment becomes visible every day, with concrete actions in the three production areas of the country: Buenos Aires, Northwest of Argentina (NOA) and Northeast of Argentina (NEA). 

We are committed to offering a product that meets the highest quality standards, which are shown in the certifications of good agricultural and social practices to which the sector endorses.

Our differentiation strategy is based on three pillars: flavor, organic production and responsible work.

We bet on education

Day to day, we work to ensure that our production is included in a triple bottom line business model: environmental, social and economic. Therefore, we have been part of the PAR Project, Responsible Agricultural Production, for the last three years. 

Supporting education means supporting the strengthening of the communities where we live and produce. Producers and workers, living together in a healthy and future-oriented environment. 

Yet, this is not a simple task and that is why we are not alone; we have established partnerships with civil society organizations, trade unions and different State levels in order to collectively address our commitment. 

People are our main asset, blueberry production is labor intensive where there is a high rate of female participation in key moments such as harvesting. In recent years, our social policy has been focused on this fact and we have been able to inaugurate two early childhood care facilities and one educational assistance space with internet connection for young people, among other actions. 

It is time to listen, the world is dynamic and the increasingly advanced connectivity shows that we are not only connected among ourselves but also with our environment, our organization, and our own culture. 

Today’s consumers not only demand healthy food, but also sustainable food. They not only demand what they want, but also how they want it. 

We wish to be up to these new requirements that demand a responsible production method, which generates value throughout all processes in the food chain.

This is what we are, this is what we want to be. The added value of our fruit is in our community, in us, in our soil and in our future. We are committed to education.